TheOnlineLisa · Online marketing & media from southern Germany
Travel blogger collaborations for brands and tourism boards
Looking for a travel blogger collaboration that reaches real travellers? I’m Lisa – travel blogger, content creator and online marketing manager from southern Germany. With my blogs JoyDellaVita (Italy travel, in English) and AdriBlueNova (lifestyle and travel for a German-speaking audience), I help tourism boards, hotels and brands across the EU reach new audiences through sponsored posts, press trips, reviews and UGC.
15+
years in digital content, blogging, journalism and photography
100+
collaborations with international brands and tourism boards
2 blogs
one in English, one in German – two audiences, one contact
EU-wide
remote collaboration and simple reverse-charge invoicing
Two travel blogs, two audiences
Whether you’d like to reach English-speaking travellers dreaming of Italy or a German-speaking audience in one of Germany’s favourite holiday regions – my two blogs give your brand a home among real stories and my own photography.
JoyDellaVita – Italy travel in English
Online since 2015, JoyDellaVita is my English-language travel blog devoted entirely to Italy: cities, coastlines, food, hotels and the little places in between. These days it tells the Italy story from a family perspective, too – travelling with a toddler in tow. Alongside its international readers, the blog has a loyal German-speaking following.
Ideal for: Italian tourism boards and regions, hotels and holiday rentals, restaurants, tour operators and travel brands.
AdriBlueNova – reach a German-speaking audience
AdriBlueNova is my German-language lifestyle, travel and regional blog, founded in 2024. It covers Upper Swabia, Lake Constance and the Allgäu – a region much loved by holidaymakers from Germany, Austria and Switzerland – as well as city breaks and trips further afield. If you’d like to put your destination, hotel or product in front of German-speaking readers, this is the place.
Ideal for: destinations and hotels targeting the DACH market, regional businesses and events, lifestyle, food and outdoor brands.
Travel blog advertising & collaboration options
Want to advertise on a travel blog with an engaged, loyal readership? Every travel blogger collaboration is planned individually and clearly labelled as advertising. Formats can be booked on JoyDellaVita, AdriBlueNova or both. Rates and media data are available on request.
Sponsored posts & advertorials
In-depth articles written in my own voice and optimised for Google and AI search (SEO & GEO) – so they keep bringing in readers long after publication.
Hotel, restaurant & product reviews
Honest, detailed reviews with my own photos – the kind of content readers trust most when planning a trip or a purchase.
Press trips
On-site visits and trips that turn into articles, photos and social content. On JoyDellaVita, I often travel with a family angle.
Social media promotion
Distribution via Pinterest, Facebook and Instagram, including Reels, to extend the reach of every article.
UGC photos & videos
Authentic user-generated content for your own channels: photos, short videos and Reels you can use in your marketing.
Guest posts
Guest posts on my blogs (editorially reviewed and labelled) – or articles written by me for your website or publication.
Event features
Event presentations and listings in the AdriBlueNova event calendar for events in Upper Swabia, Lake Constance and the Allgäu.
Custom campaigns
Something else in mind? Combined packages across both blogs and my social channels are possible – just ask.
More services for businesses
Beyond my own blogs, I work as a consultant and hands-on marketer for tourism, hospitality and small to medium-sized businesses. Most of my work runs remotely, so your location within the EU is no obstacle.
Consulting & strategy
Social media strategy, content planning and visibility checks for Google and AI search – as a one-off session or ongoing support, in English or German.
Instagram Profile Audit
A thorough analysis of your Instagram profile in eight categories, delivered as a PDF report with clear recommendations within one to three working days.
Google Business Profile management
Setting up, optimising and looking after Google Business Profiles for businesses, hotels and restaurants – up-to-date information, photos, posts and regular updates, so guests find you on Google Search and Maps.
Social media management
Planning, publishing and community management for Instagram, Facebook, Pinterest, TikTok and YouTube, including monthly reporting.
Freelance writer & editor
SEO- and GEO-optimised blog posts, web copy, travel features and press releases with a journalistic approach – in English and German.
Freelance photographer
Travel, hotel, food and product photography plus short videos and Reels – on location in southern Germany or on assignment.
Working with clients across the EU
Based in Germany, working EU-wide
Most projects run remotely. On-site shoots take place in Upper Swabia, around Lake Constance, in the Allgäu and on the Swabian Jura – and press trips go wherever the story is.
Simple invoicing
Businesses in other EU member states with a valid VAT ID receive a net invoice under the reverse-charge mechanism – you account for the VAT in your own country. Clients in Germany are invoiced including German VAT.
English & German
Briefings, communication and content in both languages – ideal if you’d like to reach English- and German-speaking audiences at the same time.
About me
I’ve been creating digital content since 2009, starting with my first YouTube videos and freelance reporting and photography for the regional daily Südkurier, then my own blogs. In 2012, Mercedes-Benz invited me on my first press trip as a blogger: a road trip in an SLK from Zurich to the Geneva Motor Show. Many more trips and collaborations followed, from the first Qatar Airways flight to Canberra to an Audi efficiency road trip to Geneva.
I trained as a marketing communications specialist (Kauffrau für Marketingkommunikation) at Stadtmarketing Tettnang and later spent five years in leadership roles in tourism and retail at Ravensburger. After working fully remotely in the travel industry and taking parental leave, I returned in 2026 as a freelance online marketing manager under the name TheOnlineLisa.
Milestones
- 2026 – Freelance online marketing manager (TheOnlineLisa): SEO, GEO, social media, content, photo and video for tourism, hospitality, trades and SMEs
- Since 2024 – Founder and editor of AdriBlueNova
- 2023–2026 – Content Integration Specialist, fully remote, for an international travel provider and a Berlin start-up, followed by parental leave
- 2018–2023 – Leadership roles in tourism and retail, including team lead at a holiday village and interim store manager for the opening of an outlet store in Lower Saxony (2020)
- Since 2015 – Founder and editor of JoyDellaVita
- Since 2014 – Self-employed freelance editor, photographer and blogger; lifestyle blog Hyyperlic (2012–2021)
- 2011–2013 – Apprenticeship as Kauffrau für Marketingkommunikation, Stadtmarketing Tettnang e.V.
- 2012 – First press invitation as a blogger (Mercedes-Benz)
- 2010 – Launched The Car Addict, an English-language car blog
- 2009 – First YouTube videos; freelance editor and photographer for Südkurier Friedrichshafen (until 2011)
Brands & partners I’ve worked with
Mercedes-Benz, Audi, BMW, Volkswagen, Volvo, Jaguar, Rolls-Royce, Cadillac, Ford, Opel, KIA, Renault, Qatar Airways, Canberra Tourism, Maastricht Tourism, The Student Hotel, Canon, Harman Kardon Experience Centre Northridge (Los Angeles), Huawei, Nokia, Das Örtliche, Hopfenpflanzerverband Tettnang and many more.
Frequently asked questions
Why choose a travel blogger collaboration?
A travel blogger collaboration puts your destination, hotel or brand in front of readers who are actively planning their next trip. Articles are optimised for Google and AI search, so they keep working long after a campaign ends – and photos, Reels and UGC can be reused on your own channels.
Do you work with companies outside Germany?
Yes. I work with tourism boards, hotels, agencies and brands across the EU – most projects run remotely. Collaborations outside the EU are possible on request.
How does invoicing work for EU clients?
If your business is based in another EU member state and has a valid VAT ID, you receive a net invoice under the reverse-charge mechanism. You then account for the VAT in your own country.
What does a sponsored post cost?
Every collaboration is put together individually, depending on the blog, format and distribution. Get in touch and I’ll send you my media kit and a tailored offer.
Are sponsored posts labelled?
Yes. All paid collaborations are clearly labelled as advertising, in line with German and EU rules. That transparency is part of why readers trust my recommendations.
Can I invite you on a press trip?
Absolutely – especially to Italy and destinations that work for families, or solo travel, preferably in Central Europe. Just send me your dates and an idea of the programme.
Do you accept guest posts?
Yes, provided the topic is relevant to my readers. Guest posts are reviewed editorially and labelled accordingly. I also write guest articles for other websites and publications.
In which languages do you work?
English and German – for communication, content and reports.